Job Description

Marketing Strategy Director

Location: San Antonio, TX

Duration: 6 Month Contract

Pay: $42-47/hr W2

About the Role

We are seeking an experienced Marketing Strategy Director to drive long-term profitable growth through the development and execution of comprehensive marketing strategies across integrated channels. This role combines analytical thinking, creative execution, and cross-functional collaboration to shape data-driven go-to-market initiatives that strengthen brand performance and deliver measurable ROI and ROO outcomes.

As a strategic leader, you’ll help define marketing roadmaps, create actionable program plans, and oversee campaign execution across multiple channels — from mass media to digital engagement — ensuring seamless delivery and alignment with organizational goals.

Key Responsibilities

• Develop, execute, and manage comprehensive marketing strategies and go-to-market plans aligned with business objectives and market performance goals.
• Collaborate with internal teams and external agencies to create and deliver integrated campaigns across mass, direct, digital, and employee channels.
• Monitor, track, and analyze campaign performance using financial and operational metrics such as ROI and ROO to measure success and optimize future initiatives.
• Lead the creation of program, product, pricing, and communication plans , ensuring effective alignment with brand and product strategy.
• Apply marketing analytics and statistical analysis to interpret business and member data, identify opportunities, and support decision-making.
• Evaluate marketing technologies, platforms, and products for scalability, innovation, and alignment with strategic objectives.
• Guide cross-functional teams and agency partners in executing deliverables on time, on budget, and in compliance with established processes.
• Provide leadership and mentorship to team members, fostering collaboration, accountability, and continuous improvement.

Qualifications

Education:

• Bachelor’s Degree in Marketing, Business, or a related field is required.
• (In lieu of a degree, 4 additional years of relevant experience may be substituted.)

Experience:

• 6+ years of experience in marketing strategy, business analysis, or campaign management .
• Proven success in developing and managing multi-channel marketing initiatives .
• Strong analytical background with demonstrated experience applying ROI, ROO, and performance metrics to marketing outcomes.
• Advanced proficiency in Microsoft Office Suite (Word, Excel, Access).
• Strong understanding of industry data sources and data-driven decision-making.

Preferred Skills

• Experience managing agency relationships and complex project timelines.
• Knowledge of process management, strategic planning, and roadmap development .
• Strong business acumen with the ability to synthesize data into actionable marketing insights.
• Exceptional communication, leadership, and stakeholder management skills.

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